Sound Quality: 3/10 (Low Quality MP3s, that sound recorded into Audacity with a karaoke microphone from 6 feet away from a boombox.)
Length: 9/10 (8 songs!)
Production: 8/10 (Emulating and swiping beats from second-hand cassettes of G-Funk albums)
Quality of Producer Names: 4/10 (Poorly tagged MP3s can really hurt this category, so I’ll just appreciate the many variations of spelling Spaceghostpurrrp)
I’ve used to the term “Tumblr Rapper” as a dismissive term for young rappers, who make intentionally lo-fi rap music, and are probably better known on Tumblr than their own hometown. But, thinking about it, that seem pretty harsh to disparage young rappers, who are media savvy enough to get their music heard by people outside their immediate friend circle.
But. This is mixtape is some Tumblr Rap bullshit.
Amber London performs perfunctory gun and tough talk paired with faux-1990s G-Funk or in the case of “Original Low Key Raw 1995”, authentic 90s G-Funk from obscure Cleveland rapper Doc Million’s “Big Baller”. Before Spaceghostpurrrp whittled his sound down to it most boring aspects for his new album on 4AD (out here!), I though his lo-fi revival of Memphis rap music while interesting to my inner rap nerd. For original music, I thought it was derivative and loathsome. Amber London follows the same path tread by Purrrp except trading Memphis tapes for rare 90s G-Funk CDs (or probably more likely YouTube rips).